ADISA, the nation’s largest trade association for the alternative investments industry, announced today the addition of Alyssa Palmer as director of membership development. Alyssa’s arrival comes at a significant time as ADISA continues to expand its reach within the broker-dealer and registered investment advisor communities through its recent partnership with The National Due Diligence Alliance (TNDDA).

In her new role, Alyssa will have several responsibilities pertaining to both ADISA membership and events, some of which will include supporting ADISA’s executive director in the field with researching, acquiring, developing and retaining new broker-dealer, RIA and advisor members.

“Over the last two years, ADISA’s RIA membership has steadily grown, and is expected to continue to rise as a result of joining forces with TNDDA,” said ADISA Executive Director John Harrison. “Approximately 40% of our member firms are investment advisory groups, providing our association with a very healthy ratio of investment advisory groups to investment sponsors and industry affiliates. Alyssa will work with the ADISA team to increase the association’s outreach and enhance our relationships within the investment advisor community.”

Alyssa will also develop and maintain relationships with ADISA’s current membership. She joins fellow ADISA staff members Executive Director John Harrison, Director of Operations Erin Balcerzak, Director of Business Development & Events Tanisha Bibbs, and Director of Marketing & Communications Jennifer Fitzgerald. She will work with the ADISA team to execute a membership recruitment and retention plan focusing on the highest quality associate members for attendance at both TNDDA and ADISA events.

“We are excited to welcome Alyssa to the ADISA team,” said ADISA President John Grady. “As we execute our plan in uniting two of the most respected organizations in the alternative investment industry, TNDDA and ADISA, now is the time to expand our outreach and strengthen our relationships within the broker-dealer and RIA communities.”

Prior to joining ADISA, Alyssa served as the national sales director at Great Oak Funding, an ADISA sponsor member, where she worked to identify potential new clients and maintain current relationships with financial advisors.